About Us

Originally founded by Laura Harrison in November 2018, and relaunched in 2025.

After a troublesome pregnancy and very difficult first year with her second born, Laura suffered with post natal anxiety which cumulated in a massive mental health struggle culminating in a physical and mental breakdown.
A wonderful doctor recognised that the physical symptoms weren't simply down to frequent chest infections but more mental health and she was referred to CBT therapy and put on medication.

Throughout therapy Laura would carry on teaching exercise classes and talk to her clients about the treatment etc.. a lot of people would also share their struggles and ask questions about how she knew it was anxiety, what helped or that they knew someone that had suffered one way or another.

A year or so later she learnt that it was ok to just be, to have good days and bad days, not to compare herself to others achievements. More importantly she become aware that mental health problems were normal, valid and it was an sadly an unspoken struggle for a lot of people.

The MUSE... Mabel, (the typical second born) was a little lady full of character, spirit and a strong sense of self, who challenges us to take a good look at what makes up person... and how we all wear multiple hats, have different opinions and ideas and most definitely says NOT TODAY when something doesn't serve her!

Combining this experience with a love of fashion, music, a family business in printing and a desire to be creative and spread the word... Mabel. was born!

Just as she...Just as she should be.

I also wanted pieces to be made to last and spent a lot of time resourcing a manufacturer that prides themselves on sustainable production, using organic cotton, that ensure workers pay is fair and ethic.

Each item is printed to order to limit wasted stock and avoid excess landfill, so although you may have to wait a little but longer you know there's a good reason behind it. 


Reach out and say hello about products or orders!

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